In Strategic Communication we frequently use a term, ‘Consistency Counts.’ This has multiple levels of meaning and use because consistency matters when we want to reach our goal. In a communication campaign, when our intended audience repeatedly receive consistent message from different channels, it helps them not only retain the message but trust it and very likely to adopt it. Similarly, if we take the dictionary meanings of consistency ie the condition of cohering or holding together or retaining form; it applies to a person or an organization, too. For example, since inception, BCCP has consistently maintained its branding as a Strategic Communication organization and that has eventually made BCCP a leading communication organization within the country as well as in the Asia region. If we consider another perspective of this concept, our brand personally and professionally is based on our actions. When an individual or an organization is consistently good over a long period of time, even our mistakes and miscues are forgiven. Current research shows how consistency and the lack of consistency can even affect our employees and your ability to lead them. So, wherever we are in our life or career we need to add consistency in our actions.
BTRF has developed a training curriculum and communication materials on psychosocial counseling for World Vision Bangladesh (WVB). As part of the assignment, BTRF has conducted a training needs assessment to understand the current situation and psychosocial needs of vulnerable children. After that psychosocial training curriculums in both Bangla and English have been developed for clear understanding and to gain a clear idea about the need of psychosocial counseling for vulnerable children. A comprehensive flipchart with user guideline, four (4) stickers for family, school, workplace and community awareness and a poster focusing on the equal importance of physical and mental wellbeing of children have also been developed followed by field test with the respective staff, forums and community to make them more relevant and socio-cultural resistant. BTRF has also facilitated a 6 day-long ToT for a group of master trainers who will be cascading the training at field level. The training comprised of practical skills development following various participatory methodologies. Beside this, BTRF also developed a Communication with Communities (CwC) mainstreaming toolkit in emergency response for Action against Hunger and ‘Shongjog’ -a multi-stakeholder platform (MSP) of government, international and national NGOs and other groups. ICL, another sister concern of BCCP was also engaged in developing and designing the toolkit.