Workshop on Advances in Strategic Communication under the BCCM Component of UPHCSDP Held
The Workshop on Advances in Strategic Communication under the BCCM Component of the Urban Primary Health Care Services Delivery Project (UPHCSDP) was held during October 25-27, 2015 at BRAC-CDM, Rajendrapur, Gazipur. A total number of 29 participants from PMU, PIU and PA-NGOs from all over Bangladesh attended to the workshop. The categories of the officials who participated include Project Managers and Clinic Managers from PA units, Senior Program Officer and Program Officer from Project Management Unit (PMU), and Program Manager and Program Officer from Project Implementation Unit (PIU). Mr. Md. Abu Bakr Siddique, Project Director, PMU, UPHCSDP was present in the Inaugural Session of the workshop as the chief guest. In the closing session of the workshop, Mr. Dhiraj Kumar Nath, Staff Consultants (Urban Health), Bangladesh Resident Mission, Asian Development Bank was present as the chief guest. The workshop on Advances in Strategic Communication was a 3-day long residential workshop where participants got close to each other to share and disseminate their views and ideas on topics like Importance of Strategic Communication, Strategic Leadership, Advocacy, Management of Change, Campaign, Brand Positioning etc. The Project Director, UPHCSDP made presentations on Sustainable Development Goals and on Increasing Capacity of the Organization. The workshop was mainly facilitated by the Team Leader of BCCM component, Ms. Yasmin Khan as the Course Coordinator. The guests in the opening and closing sessions emphasized on sharpening ideas and perceptions of strategic communication and their application in implementing BCCM interventions of the project. A number of recommendations were made in the workshop based on the presentations made. The participants did an exercise in groups analysing their current situation and what they can do in future to improve capacity of services of the project which they presented in the workshop.